Getting your first set of customers and users – WomenWill Event – Feb 24

Your dream product is built and ready to ship, a thousand miles journey called entrepreneurship is ahead of you, but there’s only one challenge – how to get your first set of customers?

For a b2c product, getting your first 50 was easy, your friends, family and some samaritans from the WhatsApp group you forwarded to is willing to give 20mb of space in their phone and try your app.  But how do you reach a 1000 customers?
and for b2b startups, the journey becomes even more challenging, the long sales cycles of enterprise is no easy task, endless questions on features, pricing, value you deliver combined with paperwork, ‘vendor registration’ phew!

Here’s a meetup by WomenWill, dedicated for helping early stage startups to go to market and get their first set of users and customers.

Who should attend? early stage and build stage startups to know about launching your product in market.

Is this only for women? we are working to get more diversity in startup community, men are welcome too.

Date & Time: 24th February, Saturday. 2pm to 4pm

Speakers:

Sudarsan Ravi, 
Founder, RippleHire
RippleHire is a SAAS based gamifed employee referral product. RippleHire helps you engage your workforce, leverage their network and benefit from automatic sourcing. You make great hires and distribute more wealth within the organization. Win-Win.
 
Aseem Khare
Founder, Taskbob
Taskbob was one of the leading Series A funded technology startups offering reliable home services in India. Taskbob was 1 out of 6 startups in India, selected by Google for its Global Launchpad Accelerator Program’ 16 in Mountain View.

 

Hosts: Ritu Soni Srivastava (Obino), Deesha Vora (Superwise), Sreeraman Thiagarajan (Agrahyah Technologies)

Entry – Free and by registration only.

Gday 2017 Agenda

The fifth edition of Google Day is here! True to the theme of ‘Mobile First to AI First‘ we have picked a well balanced agenda to give you a comprehensive perspective on building for products using Machine Learning and Artificial Intelligence.

We have startups, investors, professionals, Googlers, and expert developers talking on the ML and AI theme to make this Gday an event worth attending. Speaker details will be out on our social media channels.

Agenda for Gday 2017 on Dec 9th.

International Convention Centre, Bombay Stock Exchange, Dalal Street, Mumbai.
9.00 to 10.00 Registrations / Tea / Networking
10.00 to 10.15 Welcome Note
10.15 to 11.00 Keynote Address and WomenWill launch
11.00 to 11.30 TALK: Democratizing AI: A Look at Google Machine Learning APIs.
11.30 to 12.00 PANEL: ML and AI in Fintech
12.00 to 12.30 PANEL: Building ML and AI on Google Stack
12.30 to 13.00 Startups Showcase – 10mins X 3
Interesting ML and AI startups gets 10 mins each on stage
13.00 to 14.00 Lunch (provided by us for free)
14.00 to 14.30 PANEL: Making Money with ML and AI
14.30 to 14.50 TALK: UX for ML and AI products
14.50 to 15.40 Lightning Talks

Deep learning and G-suite
15.40 to 16.00 TALK: Impact of ML and AI on the future of Jobs
16.00 to 16.30 PANEL: Funding in ML and AI, a VCs perspective
16.30 to 17.00 Open House, Photo session & Close

Notes and Community Guidelines. 

Official hashtag – #Gday | Click to Tweet

  • Plan to arrive at 08.45am to collect badges. You have to come to the Dalal St entrance (not the one which has bull statue)
  • Carry a Government issued photo ID like PAN or AADHAR o Drivers’ License. Show it to security at the gate and say you are here for Gday at 1st floor.
  • There’s limited paid parking near Starbucks or Cheeta Gate, we recommend you come by public transport and avoid car or bike.
  • Average time from CST or Churchgate (by walk or taxi) to the venue is 30 mins, so plan accordingly.
  • Entire event is free of cost including tea and lunch.
  • Carry your business cards, Gday is also about making meaningful connections.
  • No need to carry a print out of confirmation email.
  • Please do not get an unregistered guest to the event. And seating is on 1st come, 1st serve for registered and confirmed attendees.

Enjoy Gday!

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EVENT: June 27th. Key learning from Google I/O and what that means for your startup

Google I/O 2015, one of the most coveted developer conference was held at San Francisco during the last week of May. I was fortunate to be there in person to attend the two day long, packed, fun and exhaustive series of sessions including the keynote talk.

A ton of new announcements were made including Android M preview, Brillo – an operating system for internet of things (IOT), Google Photos, Cardboard 2.0, Android Pay, etc.,

Back home, it is only fair as a chapter manager to pass on the learning to the entrepreneur and startups community, hence, a special event this weekend to interact with you all and share key information that may add value to your business.

We also have a guest speaker: Shashank Chinchli, who’ll give a detailed perspective about Android M and what it means to both,  entrepreneurs and developers.

Do register and join us (entrey free) on Saturday, 27th June. 4pm to 6pm at

Thadomal Shahani Centre For Management (TSCFM),

257, Swami Vivekanand Rd, Bandra West, Mumbai, Maharashtra 400050

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Event by Google – Hangout for Webmaster – Helping users find mobile-friendly pages

Google recently announced how they are making website more mobile friendly, read the post here
To help website owners / webmaster The Google Search Quality team is doing a ‘Site Clinic’ to help Indian webmasters understand what they can improve on their websites in terms of mobile-friendliness.
If you don’t already know, in a Site Clinic the team takes a close look at the participants’ websites and points out specific issues that can be fixed. This Site Clinic is going to be over Hangouts-on-Air and focused around mobile related search issues.
You can encourage our communities to submit their website here or scroll down to fill the form if you want the Search Quality team to take a look at it.
 
Last date to submit is Thur, Nov 27.
Below are more details about the hangout:
When: Dec 4, 2014
Where: Over hangouts on Air (Link will be shared just before the event)
Time: 3:00 to 4:00 PM
Note: Since it will not be possible to discuss every individual website submitted, we’ll summarize the common issues observed among all the participants’ websites. However, we may pick some examples and point those out on specific websites if required.

This is a event conducted by Google, for queries reach Mr, Nitesh from Google here

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Getting started with e-Commerce – Focus on Women Entrepreneurs

gbg-women-mumbai-ecommerce-eventFor a startup, the world of online sales, whether products or services, can be daunting at first; the options seem confusing and the information conflicted. Too many people advise too many things, there are thousands of choices to get started with ecommerce, you can choose to build your own website or have your product listed on a market place like Flipkart or Amazon.

However, some big questions remain unanswered, do small retailers really stand a chance online? What about these factors that the big guys dont face but startups do?

  • Variety of product choices
  • Logistics and supply chain
  • Storage and inventory management
  • Web technologies including server costs, payment options, COD (cash on delivery)

Even if you cross all these hurdles, how do you market your business? Do a prospective customer trust you to open their wallets?

We at GBG Women, Mumbai are here to help you out. We are bringing in experts speakers from the ecommerce domain who will share their entrepreneurial journey on how they got started and how they are profitably sustaining their ecommerce venture.

Whether you are a woman wanting to take the entrepreneur plunge, or a running a business from home (it can be cute candle making or awesome Dhokla recipes), This event is for you! We will be talking about technology and e-commerce in plain simple English so that you can understand, learn and implement.

Date & Time: Saturday, 11th October. 4pm to 6.30pm.

Venue: 8th Floor, Seminar Hall, (MET) Mumbai Educational Trust, Bandra Reclamation Ranwar, Bandra West Mumbai, Maharashtra -400050

Who Should attend: Primarily meant for Women who want to learn the basics; a few good men are allowed 🙂

Agenda:

  • 3.45pm: Registration
  • 4.o0pm: Welcome address by Jasmine Pereira, Lead for GBG Women-Mumbai
  • 4.15pm: Jayanti Gupta, Founder of www.parinita.co.in will share her entrepreneurial journey in ecommerce space.
  • 5.00pm: Harsh Pamnani, formerly Sr. Marketing Manager at FirstCry.com will share ‘how to build a brand among women audience’
  • 5.45pm: Tanul Mishra Founder & CEO, eatopia.in will share and interact about her journey in ecommerce.
  • 6.30pm: Photo session and Networking

Entry free and by registration only, Do sign-up below or click here. Limited seats.

Questions? write to us at [email protected]

Event: Learn to use Google Display Network

Whether your business is into making yummy cup cakes or building the next Candy Crush app, you have the constant need to meet the right audience and grow your business by creating awareness and generating leads.

For a start-up, the challenge increases even more, thanks to limited budgets and lack of a full fledged marketing campaigns. So how do you address these challenges?

Google Ads empowers your business with Google Display Network (GDN) which can:

  1. Generate Awareness: by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.
  2. Increase Sales: by getting your ads on relevant sites and in front of more people, more often, so that when they come to buy, it’s your business that’s top-of-mind.
  3. Drive Loyalty: by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business top-of-mind.

At GBG Mumbai, we have always been around to help you use technology for business success, we love start-ups and SMEs. So, join us to take your business to the next level as we bring to you a interactive and detailed session on GDN.

Entry: Free and by registration only (scroll down to register)

Event Date and Time: July 19th, Saturday. 4.00pm to 6.30pm 

Address: Seminar Hall, Harkisan Mehta Institute of Journalism, Mithibai College, Vile Parle, Mumbai.

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Agenda:

  • 3.45pm to 4.10pm: Registration and Introduction
  • 4.15pm to 4.30pm: Learnings from Google I/O 2014 by Sreeraman Thiagarajan (Chapter Manager)
  • 4.30pm to 6.30pm: Google Display Network Session by Sandiip Porwel (Founder and CEO of Virtual Snipers)
  • 6.30pm onwards: Group photo session and networking break (hot beverages provided)

Note: The event is a interactive session tailored to benefit entrepreneurs, small business owners, bloggers and SMEs to understand and implement Google Display Network and Google Ads to promote their business No programming skills or prior knowledge is required. Anyone interested to learn is welcome.

Please come on time.

Cheers and see you on 19th July at 3.45pm.

Got any questions? write to [email protected]

 

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Workshop: Google Custom Search & Webmaster Tools – June 14

So you have a great product line and a website that talks about every detail of your products, but wait, how will a customer search for what he/she is looking for? Is your website’s search function technologically sophisticated enough to index all of your site’s content? and then display accurate results within seconds when searched for?

A great website is only as effective as its search function, give your website the power of Google Custom Search & provide high quality search experience for your users.

What is Google Custom Search?

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites. You can configure your engine to search both web pages and images. You can fine-tune the ranking, add your own promotions and customize the look and feel of the search results. You can monetize the search by connecting your engine to your Google AdSense account.

With Google’s custom search, you can tailor the search interaction in your project to your users’ needs, using the same search index technology that powers Google.com, with accurate and blazing fast results.

GBG Mumbai brings you an unique opportunity to learn through an interactive and hands-on workshop on how to get the best for your business website with the use of Google Custom Search in combination with Google Webmaster Tools.

Event Date and Time: June 14th, Saturday. 4.00pm to 6.30pm

Entry: Free and by registration only (scroll down to register)

Address: Seminar Hall, Harkisan Mehta Institute of Journalism, Mithibai College, Vile Parle, Mumbai.

Agenda:

  • 3.45pm to 4.10pm: Registration and Introduction
  • 4.15pm to 4.30pm: Welcome & keynote address by Sreeraman (Chapter Manager)
  • 4.30pm to 5.30pm: Google Custom Search Workshop by Pareen Lathia (Entrepreneur at RedCom & The Alumni Portal)
  • 5.30pm to 6.30pm: Google Webmaster Tools demonstration & implementation workshop by Rushabh Vasa (Entrepreneur at Instinct Media)
  • 6.30pm onwards: Group photo session and networking break (hot beverages provided)

Note: The event is a hands-on workshop tailored to benefit entrepreneurs, small business owners, bloggers, SMEs and web developers to understand and implement Google Custom Search and Webmaster tools on their website. No programming skills or knowledge is required. Anyone interested to learn is welcome.

Please come on time.

Cheers and see you on 14th at 3.45pm.

Sreeraman

gbg-mumbai-blog-event

Event: The Business of Blogging – March 29th, Sat

‘All Marketers Are Liars’ said Seth Godin in his bestseller of the same title, but then if you continue reading, he clarifies that great marketers are ones who tell a great story and not necessarily liars.

Marketing is storytelling. He argues, the story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story; he concludes by saying ‘Tell it on purpose’

Not always can one say a great story in 140 characters or do justice by couple of visual updates on G+ & Facebook. Thankfully we have a solution for this, Blogs.

What great boon could have the world of marketing and businesses received than the greatest storytelling means called ‘blogs’?

Whether  you want to use blogs FOR promoting your business or take up blogging AS your business, either ways it is integral piece in your content marketing strategy.

This weekend, GBG Mumbai brings you an exclusive event that focuses on ‘The Business of Blogging”. Eminent bloggers and experts are going to engage you and share great success stories along with a quick workshop to set-up your own blog and techniques to monetize it.

Speaker Profiles

  • Blogwati G | Ms. Vinita
  • Bawibride.com | Ms. Perzen Patel
  • WordPress workshop | Alexander Gounder

Who should attend?

SMEs and Business Professionals who want to learn best practices of blogging.

When & Where?

Registration- 5.30pm | Saturday, March 29th

1st Floor, Seminar Hall, HMFIJ, Mithibai College Campus, Vile Parle

How to join

It is free as usual. register below or click here

GBG-Mumbai-Mobile-app-event

Event – The Business of Mobile Apps

 

GBG-Mumbai-Mobile-app-event

When was the last time you used a simple calculator, an alarm or a pocket camera? Chances are slim to none, thanks to our mobile phones and apps, that we no longer need multiple gadgets to perform our everyday tasks.

Smartphones have indeed made a revolution in the last 6 years, now more people connect to the Internet through their phones than through a PC; almost all of us sleep with our phone next to the pillow and wake up to check it first before even brushing teeth. That is the power wielded by App-powered smartphones, which are changing the fundamental way we live, learn, share, connect to people and do business.

Angry Birds, Talking Tom, Candy Crush or Flipboard for browsing or Evernote for taking seamless notes are some of the runaway success stories in the mobile app business, however, India is yet to make its mark in this huge wave of mobile app ecosystem.

GBG Mumbai brings you a unique opportunity to learn the business of mobile apps in terms of ideation, opportunity & prospectus and proven revenue models through our interactive session.

Who should attend? The event is focused for business professionals and entrepreneurs to either build apps for their own brands or start a business of building apps for others as a service. This is a non-technical event.

Entry: Free and by registration. Fill form below or click here.

When & Where: Saturday, 22nd February, 5.30pm to 8.30pm

Venue Partner: SPJIMR, Andheri West, Mumbai Maharashtra 400058

spjimr
Venue Partner: SPJIMR

 

 

 

 

 

 

Queries? write to us at [email protected]

 

If you are first time visitor here, then do join GBG Mumbai to receive event invitation and exclusive information.

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Event: ROI on Digital & Social Media – Dec 21

You trended on Twitter, so what?

Give away an iPod and voila your hashtag is trending on Twitter, all the contest junkies are giving you funny answers to win that iPod. But are they your real customers? Did your brand reach the real audience? Did it make any impact? Was spending your marketing budgets on giving away those iPods gave you any returns?

These are the question that arise in every entrepreneur’s mind today while trying to assess the success of a social media campaign; the challenge increases when it comes to doing other digital media campaigns like SEM or banner campaigns.

The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.

The power of a ‘Like’ and ‘retweet’ are indeed unique to social media, they require customized yard sticks to measure and benchmark; a CTR percentage is unique to each campaign.

Google Business Group (GBG) Mumbai brings you a unique opportunity to learn the techniques of measuring ROI on digital and social media marketing; for a SME, every rupee matters, we aim to help you get maximum bang for your buck.

Three industry experts are presenting interesting cases studies over an interactive session, they will demonstrate accepted methods of calculating your return on digital and social media marketing investments. What more, you could interact with the speakers to learn more; build your network with fellow GBG members over a high tea.

Join us on the Saturday, 21st of December

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Venue: Seminar Hall, 1st Floor, Harkisan Mehta Institute of Journalism, Mithibai college campus, Vile Parle, Mumbai.

Time: 5pm to 8pm

Registration: Free and by registration only. Fill the form below  or (click here to register)

RSVP: [email protected]