Event: Learn to use Google Display Network

Whether your business is into making yummy cup cakes or building the next Candy Crush app, you have the constant need to meet the right audience and grow your business by creating awareness and generating leads.

For a start-up, the challenge increases even more, thanks to limited budgets and lack of a full fledged marketing campaigns. So how do you address these challenges?

Google Ads empowers your business with Google Display Network (GDN) which can:

  1. Generate Awareness: by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.
  2. Increase Sales: by getting your ads on relevant sites and in front of more people, more often, so that when they come to buy, it’s your business that’s top-of-mind.
  3. Drive Loyalty: by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business top-of-mind.

At GBG Mumbai, we have always been around to help you use technology for business success, we love start-ups and SMEs. So, join us to take your business to the next level as we bring to you a interactive and detailed session on GDN.

Entry: Free and by registration only (scroll down to register)

Event Date and Time: July 19th, Saturday. 4.00pm to 6.30pm 

Address: Seminar Hall, Harkisan Mehta Institute of Journalism, Mithibai College, Vile Parle, Mumbai.

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Agenda:

  • 3.45pm to 4.10pm: Registration and Introduction
  • 4.15pm to 4.30pm: Learnings from Google I/O 2014 by Sreeraman Thiagarajan (Chapter Manager)
  • 4.30pm to 6.30pm: Google Display Network Session by Sandiip Porwel (Founder and CEO of Virtual Snipers)
  • 6.30pm onwards: Group photo session and networking break (hot beverages provided)

Note: The event is a interactive session tailored to benefit entrepreneurs, small business owners, bloggers and SMEs to understand and implement Google Display Network and Google Ads to promote their business No programming skills or prior knowledge is required. Anyone interested to learn is welcome.

Please come on time.

Cheers and see you on 19th July at 3.45pm.

Got any questions? write to [email protected]

 

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Event: ROI on Digital & Social Media – Dec 21

You trended on Twitter, so what?

Give away an iPod and voila your hashtag is trending on Twitter, all the contest junkies are giving you funny answers to win that iPod. But are they your real customers? Did your brand reach the real audience? Did it make any impact? Was spending your marketing budgets on giving away those iPods gave you any returns?

These are the question that arise in every entrepreneur’s mind today while trying to assess the success of a social media campaign; the challenge increases when it comes to doing other digital media campaigns like SEM or banner campaigns.

The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.

The power of a ‘Like’ and ‘retweet’ are indeed unique to social media, they require customized yard sticks to measure and benchmark; a CTR percentage is unique to each campaign.

Google Business Group (GBG) Mumbai brings you a unique opportunity to learn the techniques of measuring ROI on digital and social media marketing; for a SME, every rupee matters, we aim to help you get maximum bang for your buck.

Three industry experts are presenting interesting cases studies over an interactive session, they will demonstrate accepted methods of calculating your return on digital and social media marketing investments. What more, you could interact with the speakers to learn more; build your network with fellow GBG members over a high tea.

Join us on the Saturday, 21st of December

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Venue: Seminar Hall, 1st Floor, Harkisan Mehta Institute of Journalism, Mithibai college campus, Vile Parle, Mumbai.

Time: 5pm to 8pm

Registration: Free and by registration only. Fill the form below  or (click here to register)

RSVP: [email protected]