SMF 2017 with Google AdMob – Register now

GBG Mumbai is organising Startup Marketing Fest (SMF) 2017 during first week of June. This year, we have forged special partnership with Google India to organise a day long program to help you monetise your apps using Google AdMob. 
Signup if you have a b2c app, content/entertainment app or game apps. 
in partnership with Zone Startups India 
Quick agenda:
  • Hands-on sessions and talks about monetization and earning revenue.
  • How to deploy it, optimise for better eCPM, Mediation, etc.,


  • Anand Dubey and Shefali Arora – Google India
Limited seats. Apply now and await for confirmation.


google cloud event

Getting started on Google Cloud – Event on 18th March

The Google Cloud Next event held earlier this month at San Francisco saw over 100 new announcements! Check out the super fast edit under five minutes here.

This month, we are organizing an event for helping startups in Mumbai to get a introduction on what’s Google Cloud, what’s new, how can you build your product on Google Cloud and what are the advantages you can get.

Speakers include a Google Expert and a successful startup who’s building on cloud.

Register now for free. Limited seats.

Date & Time: Saturday, March 18th. 3pm to 5pm

Venue: Zone Startups, 18th Floor, Bombay Stock Exchange, Mumbai

Event – Jan 14th. Building apps for Android in the age of Machine Learning

As 2017 began, we witnessed Google’s CEO Sundar Pichai talk at IIT Kharagpur about how they are betting big on Machine Learning and Artificial Intelligence.

We are organising our first event of the year on the topic ‘Building apps for Android in the age of Machine Learning

Topics and Speakers:

Register below or click here.

Date: 14th January, Saturday. 3pm to 5pm. Entry free.

New Venue: Barclays Rise, 19th Floor, Tower B, Peninsula Business Park, Ganpatrao Kadam Marg, Lower Parel, Mumbai, Maharashtra 400013

#Gday16 Agenda and Startups list

Google Day is happening on Dec 17th 2016. The agenda is true to the theme we promised – Tech Carnival.

Here’s the agenda for the day and list of startups from hottest areas of technologies who’ll be giving live demonstrations.


Time Topic Speakers
9am Registrations & Selfies
10am Welcome note Sreeraman Thiagarajan, Chapter manager, GBG Mumbai
10.30am Keynote Address Gulzar Azad, Country Head – Connectivity at Google India
11am Will Skynet ever be real? Dr N R S Raghavan, Global Chief Data Scientist at Infosys
11.30am Day in the life of a Venture Capitalist. What does a VC do after writing a few cheques Adhiraj Banerjee, Executive Director – IvyCap Ventures
12pm Demo booths open (scroll down to see the startups list)
1pm Lunch counter opens
2.30pm Demo booths & Lunch counter closes
2.35pm Panel talk:
Founder’s tales – What is it to live with an entrepreneur spouse?
Bhageswari Sreeraman, Lika Jain, Foram Dhruve, Vishal Soni, and Moderator by Tanish Thakker
3pm Reimagining the future with VR Moshin Memon, CEO – Memcorp Immersive Learning
3.30pm Startup comedy – state of the union Ajeet Khuranna, Angel Investor & Startup Guru
4:05 PM Special mentoring session for participating startups (Closed door event)


Our hand curated list of participating startups at the demo booths.


Name of Startup Nature of technology Brief Summary
Actofit Wearables IOT, wearable Wearable device for comprehensive data for athletes and fitness enthusiasts
AutoTranz IOT AutoTranz makes your car smarter and securer.Seamlessly connect to your car and transform it into a smart car, in an instant.
BleeTech Innovations Haptic Technology, AI / Machine Learning Blee is a wearable band for deaf and hard of hearing individuals
Cutting Chai Technologies IOT, VR/AR Ohai app connects you with other users in proximity, in a serendipitous almost magical way
Ekraft BLE / Gaming Digi dice is an Bluetooth enabled Smart dice which communicates with your Smart phone
Enverde Urban Farming Self-reliance through Urban Farming.
Demo of Altifarm unit with Self-watering and Growlight system for Urban dwellers to grow their own nutritious food at home with minimal effort.
Faclon Labs IOT, Cloud / SaaS Equitable water distribution through advanced technology
FT Cash Fintech FTcash is a fast growing financial technology company which aims to empower micro-merchants and entrepreneurs with the power of electronic payments and loans with zero upfront cost and no monthly rentals
Gocollab Cloud / SaaS An innovative way to enhance work culture
Indus OS Language Technologies Operating System for India across 12 native languages
IntuitThings IOT / Home Automation Home automation products that are high on tech and low on costs. Chatbot, AI / Machine Learning Powerful Social media POS for Facebook, Instagram and Whatsapp Sellers
LiftO Travel LiftO lets you share your ride with fellow professionals in a completely flexible and convenient way. Trusted and secure,
mCanvas VR/AR, Haptic Technology, Advertising It’s a platform that delivers highly engaging mobile creative (rich media and video) on top rated content websites in India through an invite-only publisher marketplace.
Memcorp Immersive Learning VR/AR VR Technologies for immersive learning
Oizom Instruments Smart city We are an environment big-data company. We monitor environment and make it understandable. VR/AR Providing end to end solutions in VR/AR
PGI Online Solutions B2B2C payment hub B2B Payment Hub for Retailers (RE’s) to offer services to their customers on real time.
Phynart IOT / Smart Home We at Phynart are building the future in the field of Home Automation.
Piconergy Social Enterprise – cleantech Piconergy exists to address the pressing issue of energy poverty in rural and urban India.
Project Mudra Hardware Ed-tech Project Mudra puts Braille within reach of all visually impaired people.
Quidich Drone Working at the cutting-edge of aerial technology we provide tailor-made solutions for your business needs.
Quifers Logistics Cloud based enterprise solution that helps businesses manage and optimize their logistics
Robolab Robotics Perfect platform to learn and build robots
Sahas 3D 3D Printing, Bio technology 3D printing and services
SoundRex Sound technology. Wearable SoundRex opens up a completely new dimension of creativity for artists and sound engineers to interact and create experiences for their fans! ChatBots / AI SuperFan Bot Demonstration
TypeLead Language Technologies First of its kind industry-grade programming language of India called the Eta.
underDOGS Gaming Studio 3D Game Game servicing studio
vPhrase AI / Machine Learning We are revolutionising the way insights are communicated from data.
Zabuza Labs Gaming Immersive gaming experiences

Click on the bird to tweet

Tweet: The mind blowing agenda and startups list of Google Day is out! Check it out #Gday16

See you on 17th!



The Rise Accelerator Program

What is the Rise Accelerator?
The Rise Accelerator, created by Barclays, in partnership with Zone Startups, is an 18 week cohort program, that offers industry connections, customer validation, investor access, and a global reach. Startups will get an opportunity to do POC’s and co-create products & services with the guidance and support of experts from Barclays.
What is Barclays Innovation Agenda?
The idea for Barclays is to get early access to cutting edge technologies, by partnering with disruptive startups. The goal is to do a POC with startups and help the startup co- create products and services with Barclays. Barclays will also help scale your ideas to their global network of clients and partners.
Is there any fee or equity involved? 
Nope! The program is completely free and startups will not be parting with any equity. The IP of your product/service is solely yours.
Other benefits of the program?
Apart from the opportunity to have a ready customer in Barclays, the program offers a host of other benefits:
  • Access to Barclays technology, expertise and insights
  • Help from Barclays and its corporate partners to find your Product / Market Fit
  • Access to international markets through the Zone Startups and Barclays networks
  • Dedicated access to onsite mentors and advisors
  • Introductions to key industry experts
  • $100,000 plus worth of cloud credits
  • Residency in Rise Mumbai – a world class co-working space with state of the art facilities 
  • Opportunity to present to investors, industry experts and strategic partners at the Rise Accelerator Demo Day
We encourage you to go ahead and apply to the program at: We are accepting applications until September 15th, 2016.
The Rise Accelerator

Success stories 2016 – #GBGStories16

Hi There,
Announcing GBG Stories Search 2016, an exclusive opportunity for GBG Mumbai members to share their startup story and win a trip to Google’s head office at California.
What is it?
Tell us your story in 200 to 500 simple words. Do cover the following:
  • What inspired you to start-up?
  • What is your startup doing? how is it helping customers
  • What are the Google technologies you are using in your startup (APIs, Android, Maps, AdWords, Analytics, etc.,)

Sample case studies from 2014

Out of 13 storied Mumbai submitted, Two made it to semifinals and one to final. These are currently hosted on Google’s global website.
  1. IA Project
  2. Parinita
  3. Safecity  (final 10)
What next?
Please create a Shared Document on Google Docs, Type your story and provide link here for us to review/edit and suggest changes.
We will happy to assist you in helping your stories.
Deadline. 24th June 2016
Question? email us at [email protected]

Event: Google #io16 recap on 4th June

This year at Google I/O, there were many firsts; This is Sundar Pichai’s first I/O after he moved up as CEO of Google, the location of I/O moved back to Shoreline Amphitheater which is literally the backyard of Googleplex at Mountain View, California. There was first for GBG Mumbai too, that members (Manan and I) were invited to host a GBG Summit and attend I/O.

There were many more firsts and tons of announcements, exciting new launches and hundreds of API releases. How does it all matter to you and your startup? Join us on 4th June as we do a recap from Google #IO16 and some key takeaways from Google Performance Summit that was held subsequently where new announcements about AdWords and Analytics were made.

Date & Time: June 4th, Saturday. 3pm to 5pm.

Location: Zone Startups, 18th Floor, BSE Building, Dalal Street.

Speakers: Manan Shah, Sreeraman Thiagarajan and Dhananjay Pandit 

Entry: Free. Register here


EVENT – Customer acquisition for B2C Startups – April 23rd

Zone Startups India is organizing a full day program, focusing on Customer acquisition for B2C Startups. This be a full day event, open for all B2C startups from Mumbai. The program includes a panel discussion on how to drive lower customer acquisition cost for B2C Startups by experts followed by founder’s hack on attaining lower CAC for B2C.

The second half is a speed dating format, where you  can pre-book meetings with mentors, investors,  and technology / cloud services providers and  professional services.
When: Saturday, April 23rd.
Venue: 18th Floor, BSE Building, Dalal Street. Mumbai
gbg-zone startup-sreeraman
Please register (free) to attend:

Mauka Mauka

We all were intrigued by the Mauka Mauka ads during the World Cup 2015 right? It was downright entertaining. Wasn’t it? But what was the message the ads were trying to show?

India has defeated Pakistan in all their world cup encounters till date. But there was hope, another encounter was scheduled – will it be Pakistan’s mauka to turn the tables. People in Pakistan wanted to give their national team another chance to prove that they can beat their arch rivals in the World Cup as well. Though they have not been successful till date, yet the citizens believed in them and the team does try their best to live up to their expectations. Though their campaign against India was unsuccessful, and they will have to return to try the same 4 years later – another chance?

In today’s modern digital friendly world, when everything is at our finger tips, all the world’s app, world’s products and world’s services – we all want world class services; but are not willing to have the time, patience and spend the money for it. We want everything to be perfect and everything on our terms.

If the Food Panda delivery is a minute late, we tweet about it. If the flipkart has sent you stones in place of a mobile phone, we instagram it. If the ola cab charges a hiked rate, we facebook it. And then we have that million dollar line following it – ‘Will never use it again’, recommending all our friends as well to never use the app. Aren’t we all being just cynical about everything that goes minutely wrong with these startups?

A Vodafone overbilling, a little less mayo in your McD burger, a delayed flight take off – everything needs to be posted on social media right? I do that to at times, but is it the best approach always. Are we just being too critical, are we expecting perfection in everything? Agreed that we have paid for it and we expect the best service but are we so closed minded that we are not open to occasional lapses?

There have been instances of iPhone not working smoothly at times, windows crashing, cars breaking down – these have been around since years and are MNC’s. We don’t judge them based on one such rare instance, then why homegrown Indian startups. Even they’ll get there in a while from now. Give them your support not your curse.

At anytime you may check your FB or twitter timeline, you’ll find 9 negative comments and if you’re lucky – one positive experience. If we so openly share the bad experiences then we should also share the nice time we have had with them.  But maybe we do not do them because they do not give us enough likes, shares, retweets or comments? So our posts are worth the news channel TRP’s eh?

And then the readers look at one side of the story and take a stand. Even as per Indian laws, a person is innocent till proven guilty. But in today’s world – social media becomes a 24/7 court where judgements are delivered based on what you hear and see and not what the reality is. We forget that every story has 3 sides – the side you read, the other side of the story and most importantly the right side.

Have we already forgotten the Amul milk fiasco a few months back? Anything for self publicity eh?

So I want to share some of the instances I have in recent times:

a)      There have been instances of Make My Trip (MMT) spoiling a person’s vacation. I use MMT very frequently. There have been instances when I have booked a hotel and later been informed that the hotel is sold out for the day. MMT has gone out and found alternative arrangements on an immediate basis and even upgraded me on the spot without leaving me stranded without shelling out an additional buck. And that was once in using them multiple times over the past few months.

b)      People crib about Ola overcharging them and minting money by cheating them and stuff. I am an Ola fan. I have had a couple bad instances wherein the driver has refused or maybe charged for a trip not taken. But the response from the Ola team is immediate. Another cab is arranged, the money immediately refunded to my Ola money account.

c)       I recently ordered from HolaChef and inspite of making the payment the order was apparently not processed and hence not delivered. I called and tweeted to them about it. And they immediately swung into action to have the order delivered or money refunded.

What we forget is that all these are aggregators. They do not hold or control the inventory. They are influencers. Some of the vendors on board realize the value and potential and adhere to the policies – some of them don’t. They put in a lot of effort to standarise all these services to improve our experience and sometimes fuck ups do happen which many a times would not be their fault – it is the vendor on board who has messed it up. Yes, as a brand, being the initial point of contact they are responsible for the best in class services and they do strive to do them. While at work haven’t we also fucked up at times only to be covered by a colleague and improved and been extra cautious from next time onwards?

Don’t judge them based on one bad experience. If they’re willing to learn from their mistakes, they apologize, take corrective actions, and help make it up to you – Give them another chance. They deserve it. These startups are here to serve you to make your life better. They are not there because they enjoy fucking around with you. Shit happens.

Applaud them when they work hard to ease your daily life chores. Hasn’t Ola and Uber made commuting within the city easier without being fleeced by the local cabbies? Hasn’t MMT and Ibibo made travel lot more easier without bargaining with the local travel agent? Hasn’t foodpanda and tinyowl brought all the delicacies from your area to your home without having dozens of menucards?

Can we all just share our feedback with them and help them improve to a world class service. It’s their aim to be there and we can play a small role in helping them get there. We forget that it is the survival of the fittest and if they tread the wrong path they’ll be down the roller coaster ride even before you can blink your eyes. We all know the number of startups that shut shop every day.

Give them another ‘Mauka’. We can atleast do that much for them. Can we not?

[If you have a story to share, feel free to reach out to Team GBG Mumbai or you can mail me at [email protected]]

Originally posted on SimplySoch

You can follow me @simply_hardik

Hangout on Air with Google India for Google My Business – Sep 5th, 3:00 to 4:30 PM

Here’s a chance for GBG Mumbai members to interact with Google India over a Hangout on Air to know about ‘Google My Business

Ever wondered how Google is able to find a restaurant or a hotel near your place? Do you want to learn how can you get online presence like Samarkand, Bangalore ( or help other businesses to get online without much efforts across all devices on Google Maps, Search and Google+.

Google My Business ( )  is the fast and easy way for businesses to manage their online presence with Google. It is an unified way to get connected with customers, whether they’re looking on Search, Maps or Google+ through desktop or mobile.

Why is Google My Business team doing this Hangout?

One of the mission of Google My Business is to educate merchants and users about the best practices to get the business online and make them aware about the policies which can lead to the suspension of a business from Google.

Agenda of the Hangout

  • Overview of Google My Business in India

  • Benefits of getting verified on Google My Business

  • Methodology to create and manage the business (even if you have multiple number of businesses)

  • Best Practices and Google My Business Policies with detailed case studies

  • Questions and Answers

How to join the Hangout?

Just click this link and click ‘Yes’ under the ‘Are you going to watch’

The idea is to spend bulk of the time on “Best Practices and Google My Business Policies with detailed case studies” section

Format and Date of the Hangout

  • Intended Audience: All members of GBG who would like to know about Google My Business.

  • Date: Saturday, September 5, 2015

  • Time: 3:00 – 4:30PM

  • Interactive hangout session followed by Questions and Answers

Questions Form:

You can submit your questions through the form below by Friday, September 4th, 2015