Google Business Group, Mumbai
UPDATE:
Thank you for voting!!
Google I/O Extended is happening at IIT Mumbai. Visit http://www.gdgmumbai.org/events/io14.html to know more details and to signup.
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The GDG, GBG & GSAs of Mumbai are trying to get you the live experience of Google I/O to Mumbai.
If you want Google I/O Extended at Mumbai, then tell us here and we will organize the event.
Please note the timing are 9PM to 5PM on 25th & 26th of June.
So you have a great product line and a website that talks about every detail of your products, but wait, how will a customer search for what he/she is looking for? Is your website’s search function technologically sophisticated enough to index all of your site’s content? and then display accurate results within seconds when searched for?
A great website is only as effective as its search function, give your website the power of Google Custom Search & provide high quality search experience for your users.
What is Google Custom Search?
Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites. You can configure your engine to search both web pages and images. You can fine-tune the ranking, add your own promotions and customize the look and feel of the search results. You can monetize the search by connecting your engine to your Google AdSense account.
With Google’s custom search, you can tailor the search interaction in your project to your users’ needs, using the same search index technology that powers Google.com, with accurate and blazing fast results.
GBG Mumbai brings you an unique opportunity to learn through an interactive and hands-on workshop on how to get the best for your business website with the use of Google Custom Search in combination with Google Webmaster Tools.
Event Date and Time: June 14th, Saturday. 4.00pm to 6.30pm
Entry: Free and by registration only (scroll down to register)
Address: Seminar Hall, Harkisan Mehta Institute of Journalism, Mithibai College, Vile Parle, Mumbai.
Agenda:
Note: The event is a hands-on workshop tailored to benefit entrepreneurs, small business owners, bloggers, SMEs and web developers to understand and implement Google Custom Search and Webmaster tools on their website. No programming skills or knowledge is required. Anyone interested to learn is welcome.
Please come on time.
Cheers and see you on 14th at 3.45pm.
Sreeraman
When was the last time you used a simple calculator, an alarm or a pocket camera? Chances are slim to none, thanks to our mobile phones and apps, that we no longer need multiple gadgets to perform our everyday tasks.
Smartphones have indeed made a revolution in the last 6 years, now more people connect to the Internet through their phones than through a PC; almost all of us sleep with our phone next to the pillow and wake up to check it first before even brushing teeth. That is the power wielded by App-powered smartphones, which are changing the fundamental way we live, learn, share, connect to people and do business.
Angry Birds, Talking Tom, Candy Crush or Flipboard for browsing or Evernote for taking seamless notes are some of the runaway success stories in the mobile app business, however, India is yet to make its mark in this huge wave of mobile app ecosystem.
GBG Mumbai brings you a unique opportunity to learn the business of mobile apps in terms of ideation, opportunity & prospectus and proven revenue models through our interactive session.
Who should attend? The event is focused for business professionals and entrepreneurs to either build apps for their own brands or start a business of building apps for others as a service. This is a non-technical event.
Entry: Free and by registration. Fill form below or click here.
When & Where: Saturday, 22nd February, 5.30pm to 8.30pm
Venue Partner: SPJIMR, Andheri West, Mumbai Maharashtra 400058
Queries? write to us at [email protected]
If you are first time visitor here, then do join GBG Mumbai to receive event invitation and exclusive information.
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Give away an iPod and voila your hashtag is trending on Twitter, all the contest junkies are giving you funny answers to win that iPod. But are they your real customers? Did your brand reach the real audience? Did it make any impact? Was spending your marketing budgets on giving away those iPods gave you any returns?
These are the question that arise in every entrepreneur’s mind today while trying to assess the success of a social media campaign; the challenge increases when it comes to doing other digital media campaigns like SEM or banner campaigns.
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
The power of a ‘Like’ and ‘retweet’ are indeed unique to social media, they require customized yard sticks to measure and benchmark; a CTR percentage is unique to each campaign.
Google Business Group (GBG) Mumbai brings you a unique opportunity to learn the techniques of measuring ROI on digital and social media marketing; for a SME, every rupee matters, we aim to help you get maximum bang for your buck.
Three industry experts are presenting interesting cases studies over an interactive session, they will demonstrate accepted methods of calculating your return on digital and social media marketing investments. What more, you could interact with the speakers to learn more; build your network with fellow GBG members over a high tea.
Join us on the Saturday, 21st of December
Venue: Seminar Hall, 1st Floor, Harkisan Mehta Institute of Journalism, Mithibai college campus, Vile Parle, Mumbai.
Time: 5pm to 8pm
Registration: Free and by registration only. Fill the form below or (click here to register)
RSVP: [email protected]
ROPO (research online purchase offline) explained
We all know how important smartphones are in our lives, how our lives have become dynamic. Allow me to take you through an extraordinary journey, actually an evolution –At one point of time a mobile phone was for voice calls only, it progressed to games, internet, camera, chat, storage device, social media, and apps by the time we realized it was already a “smartphone”.
How consumers have adapted to this rapidly changing mobile technology? Today’s consumers behave in a different way and consume content on a smartphone.
Gone are the days when they would trust the retailer blindly, today they are more inclined to see the opinion of colleagues, friends or acquaintances before making any major purchase or even a general set of reviews online. How will this govern the purchase or user behaviour in near future?
Isn’t it interesting and simultaneously important for marketers/companies to understand?
A very basic question to you, what would consumer research online about a product or service?
Simple, a consumer will research about the prices, features, other user’s feedback, coupons, and any additional offers or promotions.
Why is it important? What should a marketer do?
How will ROPO (research Online, Purchase offline) help/harm?
ROPO will enable creating informed consumer behavior. Internet will be the enabler to research. Get smart about alternatives, read reviews, look for coupons, or compare before deciding a purchase. Today each one of us is carrying an intelligent device with social media apps. Have you ever seen anyone with smartphone in hand and researching about the product in a store? The answer would be “yes” many times, we ourselves do that and so does a smart consumer. Research before purchase is expected to grow exponentially in coming years with increase in number of “smart handsets”.
Role of Smartphones in ROPO effect:
Today the mobile device has evolved many folds and is better in terms of looks, speed, data connectivity, processor and possesses uniquely advanced features which fuels the ROPO.
Smartphones are available in various technology versions from business phone “Blackberry”, to newly jazzed up “Windows 8”, elegant and style icon “iPhone”, not to forget the game changer and exponentially growing “Android” based devices, along with better data connectivity, 3G, introduction of 4G and WiFi, smartphones have brought a mobile revolution. Graph below shows smartphones influence on purchase decisions. (Graph source: ThinkWithGoogle)
ROPO is also termed as O2S (Online to sales) behavior of consumers. It is evident 4 out of 10 people research offline before purchase. Most of the digital properties help consumers formulate a stand and impact offline purchase.
Search and Social as enablers for ROPO:
Mobile data evolution has become advanced growth of “social media”. Few years back this was considered as tool to promote brands, later on it evolved into reputation management tool. But now, it has formulated a “Customer Voice” on Facebook, Twitter, Google+ and various other social platforms. Where customers interact with brands, share their reviews, which are further crawled, indexed, and ranked by various search engines.
Mobile phones have enabled a concept of research on the go. Google conducted a comprehensive study with shopper-sciences using 5000 shoppers across 12 categories called ZMOT “Zero Moment of Truth”. This gives the guidelines on how companies can sway online decision making process of consumer till the very last goal “purchase” through various touch points.
What should a marketer/company do?
Marketers need to think locally and plan holistically for all the touch points, right from stimulus (TV/Print ads) to digital (website, mobile site, social platforms, review sites, deal sites, classifieds, blogs, videos etc.), there has to be good marketing mix.
Innovative marketing strategies especially for mobile devices, as mobiles have changed the way people search, behave. Now it’s on to conversions, registration on mobile are hectic, instead they can be replaced with “app like” permissions, resulting in better impact. Placement of QR code at essentials offline touch points will lead the consumer to the information which you want them to read.
It is difficult to track each and every touch point of your present or potential consumers. The basic rule remains the same “Top of Mind Awareness” (TOMA).
Just to sum up the article, increase in penetration of the smartphones across geographies will have dramatic impact on ecommerce and retail business, keeping marketers on the toes as they understand this behavior is poised to increase.
Mr. K was standing in the jam-packed auditorium along with Mr. Y, looking in all directions.
Mr. Y was even almost behaving as Mr. K. In addition he was checking the ceilings too.
Seeing their lost and puzzled faces Sreeraman extended his hand forward and said,
“Hello, how may I help you?
Mr. K introduced himself as an aspiring entrepreneur. Sreeraman turned towards Mr. Y with a look of knowing about him Mr. Y shot his first question
”Sreeraman tell me why is this GDayX held?”
Sreeraman replied courteously,
“In a country like India, there are millions of people who are using Internet as well as millions of people who are discovering its potential. Internet has become a phenomenon, which can’t be ignored. Google all throughout this while came with technologies due to which it almost became synonymous with Internet. These technologies can help both engineers and businessmen in their respective endeavors. People need to be educated about these technologies. So keeping that in mind GDayX has been organized in Mumbai”.
Satisfied by this answer Y got ready to ask another question when he was interrupted by U
“Come on man! Lets give our host also some moments to speak. You are curious 24*7!”
Releasing what K said was true, Y kept quiet.
In the mean while a three-man entourage was formed. Mr. U got chatty with Sreeraman. He asked,
“ How did you fellas know about this event?”
Both of them replied
“Internet”
Seeing their mini choir Mr. Manager smiled
Now it was K’z turn. He started
”Sree is it okay if I call you Mr. M?”
“Oh is it like the all controlling M of Bond series?”. All the three of them shared a moment of unity.
(From here on Sreeraman will be encoded as M.)
“M, back when I was visiting a small remote town” continued K. “I came across a 9 year old boy who was very passionately asking questions about Google and Facebook. The level of information this boy had was marvelous. Upon inquiring further, I knew that most of his friends were as passionate as that boy. That whole evening I spent talking to these boys. This particular incident made me realize that in the future if businesses had to survive in the real world it was imperative to have a virtual presence.”
Y as curious as ever shot his next question
” So K do you mean that it is necessary to have virtual presence to inform or to conduct business?”
To this M replied
“Starting a business online, requires support from many different sources. You need a web developer, designer, SEO specialist, internet marketing, etc. Once you establish your business online you can expand your presence, because Internet help you to bring the whole world at your feet. The chances of gaining traction high are very high in this case….”
Before M would finish U interrupted him
“This is wonderful. It won’t matter where my business is located for I can foresee a future in which the world will completely rely on Internet. I can cutoff the middlemen. Supply directly to my customers. God this is so exciting!”
“Yes, the day of virtual reality is not very far my friend. While organizing GDayX this is what the whole team was dreaming of.”
Replied M.
Y again started packing his curious cats
“But M, don’t you think when we say the world will soon be dependent on virtual reality, not only businesses but even online communities, supports groups, free schools, etc. and all the elements of the physical world will be incorporated into Internet?“
“Yes. It is very true” replied M.
“So I am kind of worried how will the whole system work?
Is it ready for it? If it is not ready, what is the immediate thing that we can do to bring virtual reality one step closer?’
As Y had finished this question three of then were standing near the door of the auditorium.
Guesing what is on M’s mind, K said,
“Oh I so get it now! Y my friend we are the right place! I am sure you will find all your answers inside that door.”
M gave both of them a wise smile and opened the door. All of them entered the auditorium
“Of all th things you have asked I can tell you one thing. Even if that 9 year old kid form that small sleepy town enters this room, he will leave either as an aspiring entrepreneur or an inquisitive developer! This is what GDayX aims to do”
Yes to all the Mr K and Mr Y.
(Mr. K being the ever-understanding entrepreneurs and Mr. Y being the ever-curious developers) GDayX Mumbai is the place for you. This is the place where learning, networking and discussing will thrill as much as any bike stunt would do. This is a place where you form your own question and be sure that you will not leave without an answer. As of today any person who uses Google has become a part of worldwide community. This is community, which fosters an innovative spirit and a curious outlook amongst its members. This community is ready to learn and implement new things. Constantly involved in making ground breaking discoveries and creating new standards. Have the right questions and discover a whole new world at your feet.
Overheard by
Google Day (GDayX) at Mumbai is scheduled to be held on 12th of October. Know more
“What Gets Measured, Gets Managed” – Peter Drucker
Imagine, on an average day, how many things do one track, measure and quantify? Be it your fuel gauge in car, pedometer in your exercise routine, or a humble timer in the microwave oven; all of these are ‘tools’ that merely lets you measure ‘what’s going on’ and enables you to take actions as needed – fill adequate fuel, walk at a faster pace to burn required calories, or inspect if the food is cooked or not.
The ever changing internet has altered the business scenario for all of us, consider a small and a giant e-commerce store selling similar products, it is imperative for both of them to get a first hand sense of ‘who’ is visiting their stores, ‘what’ are they looking at? At ‘which’ point are they leaving the store? ‘How’ much time spent is good enough?
Now consider the same set of questions for a brick and mortar store, all questions are the same, but answers differ! In a physical store, you can ‘see’, ‘hear’ and ‘observe’’ your customers for gaining insights and taking necessary actions accordingly, but how do you measure what happens in the world of web, when your customer visits your web-store from anywhere, anytime and from any means?
Google Business Group (GBG), Mumbai, brings you a unique opportunity to learn and interact with experts who are conducting a detailed workshop for entrepreneurs on how & what to measure in the web. We are very excited to launch our first ‘Knowledge Series’ event on August 31st at Mumbai at Harikisan Metha Foundation Institute of Journalism & Mass Communication, who are our strategic partners.
The Knowledge Series event’s focus is largely on the business side without getting too much technical, our objective is to connect, inform and inspire likeminded SMEs & entrepreneurs who want a firsthand knowledge of Google Webmasters and Analytics tools
The event comprises of 3 parts -an introduction, detailed workshop and relevant case studies followed by networking session with high tea.
RSVP – [email protected] | Sreeraman Thiagarajan | Chapter Manager, GBG Mumbai
Entry – Free & open | limited seats, do register Click here
Venue – HMFiJ, Mithibhai college campus, 1st floor, Vile Parle (west), Mumbai. Click for Map
Date & Time – Saturday, August 31st | 5 pm to 8.30 pm
Website – www.gbgmumbai.org
Twitter – @gbgmumbai | Google+ – tinyurl.com/gbgmumbai
