eBZaar combines the comfort of buying quality groceries from your trusted nearby store with the conveniences of online shopping.
eBZaar’s core team is less then 5 people, with representation from people from varied academic and corporate background [IIT, IIM, Infosys, Cadbury’s, JPMorgan] and we are looking to expand this to have one or two more people to help us in our forward march. The Advisory board constitutes people from HDFC, Cargill, Fullerton etc.
eBZaar.com is looking for an astute consumer marketing person.
You will be someone with 6 to 8 years of experience across FMCG / retail businesses across sales & marketing functions and/or should have worked in an advertising agency managing clients in the FMCG/Retail/eCommerce space. You would be well versed with defining marketing & communication strategy, preparing and executing a go to market plan.
You should have a strong desire to grow a start up. You are someone who is extremely versatile and adapt to the changing business environment and consumer requirements.
You will be part of the core leadership team working with a talented bunch of people bounded by eBZaar vision and will contribute significantly to transform it into a reality.
If this is you, ping ebzaar to have a chat. You may also consider sharing your profile at [email protected].
Location is Mumbai, compensation will be in cash and equity.
2015 was a great year for Indian startup ecosystem. 14 out of 144 startups with $1 billion+ valuation are from India. We have another 15 potential startups like Azure Power, LimeRoad and UrbanClap who are likely to make it to the Unicorn list.
It was a great year for GBG Mumbai too, our community now comprises of over 4200 members. Last month’s GDayX has set the tone for 2016 – Growth Hacking!
Our first event of 2016 is about Getting your first paying customers, come and interact with fellow entrepreneurs and startup enthusiasts to learn about marketing growth hacks.
Google gets over 38,000 search queries per minute. Annually, billions of searches originate from India, what can one learn from the top charts comprised based on what 300 million online Indian searched?
Here are the essentials of 2014: Most ‘Trending’ search terms, Most ‘Searched’ term, and Most searched ‘People’ compared with the trends of 2013.
A quick glance tell us that IRCTC is the most searched term for both 2014 & 2013, What does this mean? A ‘search’ can be classified into 3 categories, they are ‘know’ (look for information), ‘do’ (an action, like download) and ‘go’ (visit a URL). Since IRCTC is household name, its safe to assume that people searched with ‘go’ intent to visit the URL; but were comfortable searching for it and then clicking the link from Google’s search results than typing the URL directly. Same goes for SBI Online and HDFC Netbanking, Perhaps no one wants to type in a wrong URL and pay a price by being victim of phishing! So, these brands are definitely on top of Indian minds, its just URLs that are not.
For a marketer, this also means that people are now transacting online and increasingly using online banking, this is a huge and positive change that indicates the reduced level of skepticism in opening up their wallets online.
Its good to see Flipkart and Snapdeal on top, this year has been great for Indian ecommerce industry. While Flipkart & OLX made it to the top list last year too, its Snapdeal that’s new.
In terms of most trending keywords, Election beats everything, thanks to a involved nation. FIFA triumphed over IPL.
The debut of a high ranking iPhone6 indicates how obsessed we are with new gadgets or is it its large screen? last year we had Samsung S4 in top searched phone category, while for this year it is a humble Moto G that has topped the chart.
Sunny Leone reigns supremacy as the most searched person. Poonam Pandey has moved up a rung in the popular people ladder, voyeurism wont fade, so does the maxim ‘skin sells’
Its entertainment, entertainment, entertainment
With 4 movies and 7 film stars across the lists, Lets cite Vidya Balan’s from Dirty Picture here. Its entertainment all the way and it gets accentuated on the internet pretty deeply. If you compare the Indian trends to Worldwide trends, then Jennifer Lawrence, Kim Kardashian & Julie Gayet are the top 3 people searched for. The web is what you make of it, for many people, its for entertaining them, whether through cat pictures or film starts, the theme remains.
What can we infer from ‘Google Translate‘ being on the top chart? Lets not disregard the fact that in India, English is not the only language. Because someone has access to internet doesnt mean they are comfortable in English. (vernacular newspaper have an estimated reach of 438 million Vs. 40 million reach of English newspaper). It is also interesting to note that Govt of India is likely to collaborate with Google for integrating Indian Languages Virtual Keyboard on Android soon. Brands that can embrace this will have significant amount of new customers coming their way.
Virat Kohli is the only sports person in the list (phew), and Honey Singh is no longer searched for (sigh).
SSC is out of list, maybe people now want job in startups?
And finally, our PM, NaMo makes his mark twice across the lists, once in trending & once in people; but only to trail behind Sunny.
