You trended on Twitter, so what?
Give away an iPod and voila your hashtag is trending on Twitter, all the contest junkies are giving you funny answers to win that iPod. But are they your real customers? Did your brand reach the real audience? Did it make any impact? Was spending your marketing budgets on giving away those iPods gave you any returns?
These are the question that arise in every entrepreneur’s mind today while trying to assess the success of a social media campaign; the challenge increases when it comes to doing other digital media campaigns like SEM or banner campaigns.
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
The power of a ‘Like’ and ‘retweet’ are indeed unique to social media, they require customized yard sticks to measure and benchmark; a CTR percentage is unique to each campaign.
Google Business Group (GBG) Mumbai brings you a unique opportunity to learn the techniques of measuring ROI on digital and social media marketing; for a SME, every rupee matters, we aim to help you get maximum bang for your buck.
Three industry experts are presenting interesting cases studies over an interactive session, they will demonstrate accepted methods of calculating your return on digital and social media marketing investments. What more, you could interact with the speakers to learn more; build your network with fellow GBG members over a high tea.
Join us on the Saturday, 21st of December
Venue: Seminar Hall, 1st Floor, Harkisan Mehta Institute of Journalism, Mithibai college campus, Vile Parle, Mumbai.
Time: 5pm to 8pm
Registration: Free and by registration only. Fill the form below or (click here to register)
RSVP: [email protected]