Lights, Camera, Action!

Our next event is about the most loved offering from Google. We are going to talk all about YouTube in the 3^rd part of our ‘Knowledge Series’

‘YouTube – For Marketing and Monetizing your Videos’

Every minute or by the time this page loaded and you have read this line, over 100 hours of video has been uploaded on YouTube by various sources across distinct genres including TV commercials, music records, TV serials, movies, how-to videos and most importantly user generated content (remember Nyan cat with 100mn views and counting?)

While YouTube worldwide has over 1 billion users, in India its about 80 million users, who spend an great average of 16.4 minutes per visit!

If YouTube is compared to TV, it is the 9^th most watched channel (Star TV being the number 1). While these stats continue to position YouTube as an imperative in any brand’s marketing mix, for a few it has been a launch pad of their career and business. However, a few questions always remain unanswered for the rest of us. How to make the best use of it as an advertising channel? how to shoot and edit good videos? and finally, how to make videos go viral?

Be it for growing your business or earning revenues through YouTube. GBG Mumbai brings you two eminent speakers who will interact with you to get the best out of YouTube.

YouTube as a medium to reach your audience – Content creation strategy, tactical ideas to produce content that will garner eyeballs. Also introduction to paid formats of YouTube advertisi
ng – True View ads, Pre Roll ads, Special / Custom Channels, etc

Speaker – Mr. Sameer Pitalwalla

Sameer Pitalwalla is the co-founder and CEO at Culture Machine. Prior to CM, Sameer headed the digital media vertical for Disney UTV, where he created, launched and built their digital video division, including their YouTube, Social Media and Apps presence. During Sameer’s tenure, Disney UTV reached pole position in viewership, engagement and monthly active users across YouTube, Facebook and App Stores respectively, across Asia. Prior to Disney, Sameer created and built the online video and digital celebrity business for The Times Group across it’s Television and Web business.

YouTube as a medium to host and monetize your content – Best practices on format, video techniques that works best, how to sign-up for YouTube partner program, Ideas to increase views (aka viral) and cross promoting in other platforms and finally a sense of how much revenue one can expect to earn from YouTube.

Speaker – Ms. Scherezade Shroff

Model, fashion and beauty blogger Scherezade Shroff has recently launched her new YouTube channel Scherezade Shroff after gaining 20,000 subscribers in her first year blogging for YouTube channel ‘Fashion Tube’, making it one of India’s biggest beauty and fashion channels. For the past 10 years she has learnt so much from experimenting with her own looks and watching and learning from beauty professionals during her years as model. Her newly launched channel Scherezade Shroff has DIY’s, beauty & fashion videos, hair & makeup tutorials and lots of other fun crazy videos! She always says “Have fun with fashion, there are no rules!”

Who should attend? – Entrepreneurs, advertising folks, professionals and aspiring artistes who want to get a better understanding of YouTube.

Why should you attend? – To take away knowledge and thorough understanding of using YouTube to reach audience for marketing + techniques of monetizing on YouTube

When and where – 19^th April, Saturday 4pm to 7pm.

Venue: 1^st Floor, Harkisan Mehta College of Journalism, Mithibai Campus, Vile Parle, Mumbai.

Entry: Free and by registration. – Fill form below or click here

RSVP – [email protected]

‘YouTube – For Marketing and Monetizing your Videos’

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