Event: User Experience (UX) & Its Impact on Business – Nov 15th

Spork

Technically, a Spork is supposed to provide best of both – a spoon and a fork, but it neither provides the simplicity of a spoon nor the utility of a fork to eat complex food. No matter how nice the design is, or of what material (steel, plastic, gold!) it is made up of, the spork is an epitome of bad user experience in the world of dining experiences.

The need for a good user experience (UX) is a need than a want. A good design (UI) does not necessarily qualify as good UX. The challenge to provide a great UX for your customer only intensifies in digital side of your business where a human interacts with a machine, and no two user may have similar technical savviness to browse through a labyrinth and arrive at what content / product they were looking for in your website / app.

Think of two big giants in digital buisness – Google and Amazon, both are known for their simplicity in UX; think of Search, Gmail, YouTube…or finding a book on Amazon. All of it looks just ok from a design stand point of view, but have you ever found it difficult to use any of these services? Certainly not! that’s the beauty of having a great UX.

A great UX is not seen, but it is subconsciously felt and experienced by an user on your site or app, it is what increases usability and loyalty towards your business in general.

Whether or not apps and websites are at the center of your business, We are sure there’s a digital element to every business. Today, UX is a must-know area for an entrepreneur to succeed in business by increasing usability and enhancing user’s experience to garner loyalty. Here’s a great chance for you to learn more from the experts.

Topic: User Experience (UX) & Its Impact on Business

Speakers:

  • Sreeraman, Chapter Manager, GBG Mumbai: Keynote address
  • Ajay Menon, COO, Zoomin.com: Impact of Design on Startups
  • Debu Purkayastha, Founder at Rubberstamp: Design’s Impact on Communication and Customer Engagement

Date and Time: 15th Nov, Sat. 3.45pm to 6.pm

Venue: Seminar Hall, Harkisan Mehta Institute of Journalism, Mithibai Campus, Vile Parle, Mumbai.

Entry: Free and through Registration only. (scroll down below or click here )